If digital is your niche, you’ve probably been part of a website redesign process at some point in your career. There are many success stories - yet at the same time there’s ample evidence to show a redesign can go [...]
Linda Boertjens, co-founder of Catchi and a senior Digital Conversions Specialist, talks about the chain of yes’s and how to apply this important concept to boost conversions on your website. The chain of yes’s is a representation of the journey [...]
Your train is arriving in 3 minutes. Quickly, you pull up the train’s website on your phone to figure out which platform to head to. The seconds tick by as you scroll anxiously through the site, clicking on links that [...]
With so much content found online, much of it is met with skepticism by the reader. The general public has been hounded with advertising from every angle, so how can you as a marketer befriend them through your content? How can [...]
We’ve all seen them. The sliders across the top of web pages that rotate offers, product features and the like. These rotating sliders have caught on like skinny jeans. However, are rotating sliders efficient? Will they actually help convert visitors [...]
Microcopy speaks to your clients more than you realise. It is the little, seemingly unimportant, text that can make some of the biggest impacts. Therefore, understanding why microcopy matters is essential to good web design and usability. Let’s take a [...]
In today’s modern world, having an incredible product is often not enough. In our information-driven age, consumers spend far more time online searching for, researching and buying the products or service that they want. An optimised website has become a [...]
When designing a website, there is one thing to keep in mind – Keep it Simple! In all honesty, isn’t that a rule of thumb across all areas of life? It is best to keep everything as simple as possible. [...]
If your website (or landing page) has a relatively high bounce rate, make sure to keep reading as your site may not be offering the information the visitors expects when landing on it. One of the things that I see [...]
Yes, what website content you publish on your site and how you present it will make a difference in the amount of sales you make this month. But it's not about producing a lot of content – it's about producing [...]
