Yes, what website content you publish on your site and how you present it will make a difference in the amount of sales you make this month. But it’s not about producing a lot of content – it’s about producing useful, informative content visitors can actually benefit from. Rather than spend your time filling up page after page of boring tips and day or year-old advice, consider sharing something new and exciting to quickly turn new visitors into loyal customers.
Offer On-of-a-Kind Advice, Insights
Gone are the days when Internet business owners can pull copy directly from other sources or paraphrase just it enough to call the content ‘original,’ these days not only will these practices get your site banned from most search engines, visitors simply demand more for their time and attention.
Provide new and fresh ideas by posting expert advice, tips, how-to videos, and other documents to help build trust and establish a relationship with visitors. Interview insiders, experts, authors, and satisfied customers to showcase the goods and services available on your site.
Continue to add new information as it becomes available. Mix it up using video clips, illustrations and graphics, whitepapers, and case studies. If you run out of ideas, ask customers and visitors what they would like to see or browse through competitor websites to determine the types of content selling products and services right now.
Keepin’ It Real
Honesty is the best policy – this is true for any successful business – but especially for Internet businesses. Never overpromise by making claiming about products and services that are simply not true. While you should definitely highlight everything that’s wonderful about your business, going overboard will only make people run before making a purchase. Maintain high online sales by provide quality goods followed up with quality customer service.
Tell Visitors a Story
Remember that what you include on your site should not only provide an education to visitors, it should also tell your story. In other words, make sure the content you post does double duty – it should encourage visitors to place an order while helping to build trust by providing useful information. If visitors like what they read and it makes sense to them, why wouldn’t they want to place an order right then and there?