Research

At Catchi our specialists base their programmes and recommendations on solid qualitative and quantitative research. Research via a variety of methods to get clear insights into the behaviour and preferences of your audience is therefore a crucial step in optimisation programmes and continues to play an important role throughout our engagement with your company.

Detect revenue leaks in your visitor journey

Our experienced Digital Analysts have the skills to go beyond the standard analytics and get to the really juicy stuff that is needed to get you the best results. Our specialists use various methods of research and a variety of tools to ensure we cover all bases.

Tools we work with:

Catchi is technology agnostic and we work with the tools best suited to each and every client individually. We are certified and have partnerships with the following technology providers:

Methods we use in our Research:

Web analytics data analyses
Revenue, retention, pricing and churn analyses
User testing and focus groups
Mobile, tablet and desktop behaviour analyses
Customer insight analyses
(Loyal) customer surveys
Exit and on-site surveys
Session recordings, heatmapping, scroll mapping

Stand alone or integrated?

For most of our clients, Research is part of their ongoing Digital Conversion Programme. This programme is designed to work in synergy and hence gives you the very best results. Learn more about how our CRO programme could help you boost your revenue. It’s also possible to engage with you on a Research-only basis if required, offering you the opportunity to outsource your research to us. We can look after your user testing and surveys and can also assist you in your web analytics work. Learn more about how our Digital Conversion Programme could help you boost your revenue.

Let’s talk

As every company is unique with regards to its (digital) set up, team, knowledge, size and product and/or service offering, we can have a chat and discuss the best way for us to team up and tailor our services and level of involvement to your requirements.

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Research

Our CRO recommendations and actions are all data driven and based on solid research. The Research Lab includes a number of services that are part of our programmes which can also each be offered on their own.

Strategy

As part of a CRO programme, our specialists immerse in your full Digital Strategy and apply their knowledge and experience to provide solid CRO Strategy and recommendations, backed up by research.

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Experiment

Split testing should be an integral part of any digital marketing strategy in order to optimise a site, which is why thorough “always on” testing is part of our CRO programme.

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