Strategy

Do you need expert input on crafting a new Conversion Strategy, on improving your existing one or even getting one created from scratch? CRO is all about maximising your sales and leads; this often starts right at the beginning. The decisions you make in the early stages when creating your conversion strategy will have a big impact on your conversion rates and the success of your marketing campaigns and in turn on the overall turnover longer term.

Whether you are a medium or large size company, there’s huge value in getting a fresh and unbiased perspective. Our team of Strategy experts is here to help. Once you have gathered your data and customer insights, the magic success factor is to interpret this data in terms of visitor behaviour and profiles and translate the insights into a solid optimisation strategy for your channels. Our team of specialists work with you to bridge this gap successfully. We can help you with:

Conversion Strategy
Prioritising your experiment road map
Heuristic Website Assessments
Personalisation Strategy
Customer Journey Mapping
Strategy workshops
In-house training & workshops

Stand alone or integrated?

For most of our clients soliciting the Strategy team is part of their Digital Conversion Programme, which combines our Strategy team with our Research team and Experiment team. This unique programme is designed to work in synergy and hence gives you the very best results. CRO Strategy can also be requested as a stand-alone service; a possible follow up engagement may be to team up after the completion of the strategy to work on further optimisation of the site.

Let’s talk!

As every company is unique with regards to its (digital) set up, team, knowledge, size and product and/or service offering, we can have a chat and discuss the best way for us to team up and tailor our services and level of involvement to your requirements.

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Research

Our CRO recommendations and actions are all data driven and based on solid research. The Research Lab includes a number of services that are part of our programmes which can also each be offered on their own.

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Strategy

As part of a CRO programme, our specialists immerse in your full Digital Strategy and apply their knowledge and experience to provide solid CRO Strategy and recommendations, backed up by research.

Experiment

Split testing should be an integral part of any digital marketing strategy in order to optimise a site, which is why thorough “always on” testing is part of our CRO programme.

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