Education
As Australasia’s leading consultants in the area of Digital Conversion Optimisation and personalisation with many years of experience in the field, we have a wealth of knowledge, tips and materials to share with you, your team and/or your audience. We aim to inspire and educate company executives and their digital marketing teams about CRO and how it can hugely accelerate their companies growth and sales.What ever the size of your company or the stage of CRO maturation you are in, we’ll share with you the expert insights, action steps and practical tips to incorporate and execute an (advanced ) optimisation strategy successfully.
In-house Training & Workshops
Improve the skills of your digital team
You can improve the knowledge and essential skills around conversion rate optimisation within your (digital) team with our in-house workshops or training. Create alignment within your organisation around key KPI’s, direction and strategy. Often Catchi is brought in as an external partner to create clarity and enable the optimisation process to be smooth and aligned.
Alternatively, our initial website assessment report may indicate a need for a better understanding of CRO or clarification around elements like value proposition, product categorisation or site structure. In this case, training or a workshop (brainstorm session) can help you to create the baseline CRO skills and clarity necessary to move forward with our Digital Optimisation Programme. To make our training most effective and applicable to you, our specialists can tailor our workshops to your specific needs and situation.
“We engaged Catchi for our in-house conversion rate optimisation training as the first step in building a culture of testing in our online product and production teams. The course was enjoyable and useful for all attendees, who had varying levels of familiarity with CRO. The live optimisation session on www.foxtel.com.au made it easy to apply learnings on the day, as a team. The course empowered team members to propose and implement test ideas, and greatly increase the value we get out of our testing and personalisation platform. I would recommend Catchi, and this training course, to any business that is looking to improve online results!“
Willem Paling, Head of Online Performance & Analytics at Foxtel
Workshop and training goals may be:
- Find out how to align your marketing strategy to your digital channels in the most effective way
- Getting clarity on the priorities for the website and the key call to action steps as a result
- Distinguishing the right KPI’s and goals for the website to focus on and the ways to set these up
- Getting the different internal stakeholders involved and updated so the whole organisation is aligned
- Anything else you want to focus on or get clarity on in order to optimise your channels
Conversion Optimisation Course
How to convert more of your hard earned visitors into quality leads and sales
This powerful one day course is designed for those who want to gain a better understanding and knowledge of the key steps and strategies to optimise the performance of their website in a systematic, measurable way. Whether you are a one band business or part of a larger digital marketing team, the teachings in this course will be applicable to your specific site, goals and strategy.You will learn the key steps of how to optimise your website so it converts more of your hard-earned visitors into customers and leads on an ongoing basis.
“The Conversation Rate Optimisation Course run by Catchi and facilitated by Cornelius Boertjens is one of the most practical and immediately actionable courses I have attended. I came away with a much more holistic understanding of how everything from imagery, to content, to design and structure all ties in and helps to move a reader along the desired path. I have found this greater awareness has helped with with more than just conversion rate optimisation, but also with general collateral and web development – so very glad I attended the course.“
Andrew Davis, New Zealand Couriers
| Duration: | 1 day course (8 hours including lunch & coffee breaks) |
| Location: | Catchi office (1/36 Sale Street, Auckland) |
| Investment: | $995 |
| When: | August 2018 |
| How to book: | Email info@corneliusboertjens.com with your details and we’ll hold your spot |
Need a thought provoking speaker at your next event?
Catchi offers key notes to educate companies and their digital marketing teams about Digital Optimisation and how it can accelerate their growth and sales. As New Zealand’s leading experts in the field of Digital Marketing and Conversion Rate Optimisation we have a wealth of knowledge and material to share with your audience. We can deliver powerful, engaging presentations ranging from 30 minutes to a few hours, depending on your requirements and your audience.
We’ll bring Conversion Optimisation to live for you and create excitement in your team about the unlimited potential to boost your revenue, using the many tools and techniques available today, and applying the latest technologies and research. Your audience will love this! After having attended one of our presentations, most marketing professionals comment on what a huge eye opener it had been and share excitement about the potential of incorporating CRO in their digital marking strategy.
Our senior educator is CEO Cornelius Boertjens: an experienced and sought after speaker who has delivered many key notes over the last ten years both in New Zealand and overseas. His presentations consistently receive raving feedback because of his fun, exciting, thought provoking and insightful way of delivering his content.