In these uncertain times, each week is changing and as owners, leaders and specialists in our field, we need to be ready to adapt. It's our job to plan ahead and think about our customers' needs, to support them through [...]
Abraham Lincoln was quoted as saying “Give me six hours to chop down a tree and I will spend the first four sharpening the axe." At Catchi, like most businesses we are feeling the effects of COVID-19. Due to the [...]
Einstein once said that insanity is doing the same thing over and over and expecting a different result. This is a mindset that most companies are now incorporating as a part of their business ethos. Trying new ways to achieve [...]
The Google Marketing Platform Summit 2018 was held at San Francisco earlier this month, bringing exciting announcements for the digital marketing community across the globe. It’s an invitation-only conference, held annually in California, destined to GMP Partners across 63 countries. [...]
Your email list is one of your core marketing assets for increasing revenue. Evolving email marketing into Marketing Automation takes it to another level again. Marketing Automation is rooted in Email Marketing. Marketing Automation software tools identify which stage of the [...]
Remember the days when customers would actually have to drive to brick-and-mortar stores to learn about products and make purchases? In one sense, the customer was invested by the time they got to the store, in another, businesses had limited [...]
Trying to run a successful digital marketing program without optimizing your conversion rate is like a doctor trying to treat their patient without running tests to see what’s wrong. Conversion Rate Optimization is a key to success. It requires a [...]
Keen to start using Google Analytics Enhanced Ecommerce tracking? Here are our 5 Top tips on getting started. We saw with excitement that Google has released its enhanced ecommerce tracking to the public this month. This new tracking means you [...]
You've tried adding new content. You've tried updating images. You've even changed the color of the order buttons on your site but visitors still aren't buying your products and services. What else can you do to entice visitors and increase [...]
Caught up in a sea of analytics reports? Well, you're not alone – there's dozens of website metrics to study and follow when building an online business. And if you're not careful, you can easily get caught up in analyzing [...]
