Today Catchi Limited announced the appointment of the highly experienced Digital Conversion Optimisation expert, Matthew Dominick, as the latest addition to their specialist team. Matthew joins Catchi after having worked at the largest specialist optimisation agency in the UK, [...]
Linda Boertjens, co-founder of Catchi and a senior Digital Conversions Specialist, talks about the chain of yes’s and how to apply this important concept to boost conversions on your website. The chain of yes’s is a representation of the journey [...]
Trying to run a successful digital marketing program without optimizing your conversion rate is like a doctor trying to treat their patient without running tests to see what’s wrong. Conversion Rate Optimization is a key to success. It requires a [...]
What a ride we had with the almighty All Blacks! Talk about optimising one’s game! Major events within a country, like the Rugby World Cup (RWC), can be an excellent occasion to show off your brand and value proposition in [...]
The number of people utilising their mobile devices for just about every known purpose, from banking to locking their front doors, is astronomical. Mobile technology is the wave of the future, and the present. There is absolutely no reason to [...]
In today’s modern world, having an incredible product is often not enough. In our information-driven age, consumers spend far more time online searching for, researching and buying the products or service that they want. An optimised website has become a [...]
It has become pretty standard knowledge that conversion rate optimisation is needed in order to maximise the profitability of websites. However, it is now time to take it a step further and optimise the existing optimisation practices. It’s no longer [...]
A/B testing is a well-known tool which is used to experiment with different parts of a website in order to optimise it continuously. It is very effective and typically involves changing a particular element of the website, and then testing [...]
Proposals for improvement have circled around meeting tables and sparked heated debates amongst leaders of organisations for years. Now, conversion rate optimisation allows an organisation to test variables on their website in order to find out, matter-of-fact, what converts best. [...]
Analytics have always held a huge significance in all forms of business processes. As business activity migrated onto virtual platforms, this gave demand for a unique form of analytics. A form a measurement, which could gauge the diverse requirements associated [...]
