Various studies have shown that shopping cart abandonment is a huge problem faced by online retailers, with 60-80% of shopping carts being abandoned over the last eight years. Are all of those customers lost causes – or is there something [...]
One of Catchi's Senior Website Conversions Specialist, Roland Mirabueno, previews his speech at the upcoming Genius Marketing Summit in Kiev, Ukraine at 20-22 May 2016 which will be attended by more than 2500 internet marketing experts and digital entrepreneurs. If [...]
Once you have created your website, the main goal is to guide your visitors to behave in a desired way. Kind of like, once you have children, you try to guide their behaviour so they make the right decisions. However, [...]
The number of people utilising their mobile devices for just about every known purpose, from banking to locking their front doors, is astronomical. Mobile technology is the wave of the future, and the present. There is absolutely no reason to [...]
Making your landing page successful is easier than you think, but there are certain factors to take into account. Every customer has very specific wants and needs, so knowing your audience is the start of your success. However, the knowledge [...]
The online arena has significantly evolved in the previous decade. From focusing on driving traffic through SEO to converting traffic using CRO best practices. Now the point has arrived where the lines between user experience, also known as UX, and [...]
Dr. Robert B. Cialdini wrote his book ‘Influence: The Psychology of Persuasion’ in 1984. Since then his book became well spread and popular among marketers. And even now, it’s still super relevant for digital marketers. Robert Cialdini identified six principles [...]
In addition to finding customers via your website, here are 5 easy ways to interact with customers to increase conversion rates. Rather than rely solely on your site to increase online sales, use the following methods to meet and socialize [...]
Even though you have only the best intentions when designing your website, it's very easy to end up confusing visitors, especially when you want them to learn everything about your business as quickly as possible. From too many menu options [...]
Maintaining visitor interest On average, website visitors spend just 3 to 4 seconds browsing a web page before moving on. That means you must create pages that grab visitors very quickly or they will be lost forever. For those wondering [...]
