Fluent in Conversion Rate Optimisation? Have you heard of ASO? - No? Don’t worry, you’re not the only one. I work in a CRO specialised agency, along with a team of international experts in data analysis, CRO and digital marketing. [...]
One of Catchi's Senior Website Conversions Specialist, Roland Mirabueno, previews his speech at the upcoming Genius Marketing Summit in Kiev, Ukraine at 20-22 May 2016 which will be attended by more than 2500 internet marketing experts and digital entrepreneurs. If [...]
A/B testing is a well-known tool which is used to experiment with different parts of a website in order to optimise it continuously. It is very effective and typically involves changing a particular element of the website, and then testing [...]
A/B testing is a very powerful tool that can greatly increase the profitability of your website and business, however there are common mistakes that are costing online retailers big bucks. In fact, Oubit reported that online retailers lost $13 billion [...]
Starting a new website, or optimising your current one, is never as easy as it sounds. There are many rules and tricks to take into account, so every year it becomes more difficult to do-it-yourself. In order to optimise your [...]
Sometimes things just don't go our way. If the changes you've made to your website haven't yielded the results you want (i.e. increased sales, beefed up email list, increased requests for whitepapers, etc.), you must continue to press forward. Giving [...]
Unfortunately, cart abandonment happens. Visitors get all the way through your sales funnel only to leave items in their cart without making a purchase. Whether by mistake, small Internet glitch or hiccup, or last minute purchase jitters, there are ways [...]
Go big or go home and do your testing – sometimes you need to make major changes to your site before you will see an increase in conversion rates. Little changes such the color of buttons or link placement (the [...]
Testing copy, why do it and does it really make a that much of a difference? A/B and multivariate testing can help you improve your website and increase online sales. But testing regularly can be a pain, especially if you're [...]
Before you make a sale or get a visitor to sign up for your email newsletter, you have to peak their interest. The easiest way to do this is by attracting visitors already interested in what you have to offer. [...]
