Starting a new website, or optimising your current one, is never as easy as it sounds. There are many rules and tricks to take into account, so every year it becomes more difficult to do-it-yourself. In order to optimise your website and increase traffic in the best possible way, it is helpful to use conversion rate optimisation tools. The following top 10 tools can help with improving conversion rates to increase revenues earned.
Which Conversion Rate Optimisation Tools Do You Need?
There are always a few basic features everyone will absolutely need, like analytics and A/B testing, but the use of more specialized tools will vary with each user. So, how do you know if you need a specific tool? Read through our recommendations below to find out what is available.
While there are hundreds of tools out there, each with their own features, these 10 are of the best in the market:
#1 Optimizely
As displayed below, Optimizely allows you to execute testing such as A/B, multi-page and multivariate. As a result, companies can increase conversions by identifying the more effective website version. The big advantage with the software is that you only need to implement one line of HTML code on your site in order to get full access to all the features offered. With Optimizely you can track clicks, conversions and registrations, all through one easy dashboard. Through testing, find what works and boost your sales.
#2 VWO (Visual Website Optimizer)
VWO is quite similar to Optimizely, in the sense that it is also a testing tool. Additionally, it allows you to edit a lot of elements on your websites, but also delete them, through the VWO editor. After you have compared two different website configurations, VWO enables you immediately make the changes. Easily monitor the status of your testing and results on their interactive dashboard.
This tool charges a monthly fee, quite affordable at $49 per month, and it can save you money in the long run by making the most of your website traffic.
#3 Google Analytics
Google provides an excellent research tool through Google Analytics. Importing data, getting valuable information on your customer’s demographics and even tracking, are only a few of the handy features this tool has to offer. It is still considered to be one of the best research tools out there, for marketing experts, as well as individual users. Lastly, it is free. See the example below from Google Analytics, which demonstrates various channels and how effective they are on the path to conversion.
#4 Adobe Marketing Cloud
Many people are already familiar with Adobe programs, such as Adobe Photoshop or the Adobe Reader, but many do not know that Adobe also has an optimisation tool. The Adobe Marketing Cloud, offers everything from analytics and social media optimisation, to a media optimiser and web experience management. Built for professional marketers, this tool covers you from A to Z.
#5 Qualaroo
Qualaroo is probably one of the less known software packs for optimisation. This has everything to do with the fact that Qualaroo is actually a survey tool that provides you with valuable information about your clients. As you can see below, they have a simple step by step template to create your surveys. This tool is charged by month and the packages start at $55. They also typically require a two-year contract.
#6 Survey Monkey
If you get a lot of visitors, but those visitors are not converting into sales, than the Survey Monkey tool will help you cash in on your traffic by gaining a better understanding of them. Survey Monkey is free and allows you to ask 10 questions with 100 answers for free.
#7 Usertesting.com
User testing all the elements on your website can also be done with Usertesting.com. There is no need to download anything, because this tool can be used in your browser. The only thing you need to do is create an account and add the tasks you want people to execute. You will be guided through a process to determine exactly who you want to test, as you can get a glimpse of below. These results can be very helpful in market research. Usertesting.com will cost you $49 a month, but thanks to the many features, it is well worth the money.
#8 Inspectlet
Inspectlet is a usability testing tool that will record all your visitors’ sessions, creates heatmaps and offers form analytics. It will tell you where they moved their mouse to, what they clicked on and which pages they visited. You can see an example of their heat map below, displaying where visitors click most frequently. This tool is useful to optimise your website in response to your target audience’s behaviors.
The free version of Inspectlet allows you to record 100 visitors’ sessions, but if you want to do more, you can sign up for a premium account. Fortunately, the price for a premium account is quite reasonable as it starts at $39 a month.
#9 Crazy Egg
Crazy egg lets you see the behavior of your visitors through a heat map. Your screen will fill up with dots in different colors, showing you where people have clicked and where they placed their cursor. To use the full functionality of this tool, you subscribe, and Crazy egg has packages starting at $9 per month.
#10 Mouseflow
Mouseflow is quite similar to Crazy Egg, as it offers mouse movement tracking, but also offers scroll heat maps. This program gives you all the tools you need to figure out how your website is being used. See their heat map example below.
Heat maps and click tracking provide a visual picture of your site’s usage, while analytics give you the data you need to better understand visitor behavior in depth. In general, most programs do not have a very steep learning curve, so users will find it quite easy to start putting them to use. Additionally, the service providers offer support for any questions.
Tools don’t increase conversions. Specialists do.
Everyone can use optimisation tools nowadays, from sole website owners, to marketing experts. In order to keep up with the competitive online marketplace, website optimisation is a must. Thankfully, there is no shortage of tools to help, and these 10 are a great place to start. Jump on board, learn about your traffic and continuously take steps to optimise your website for higher conversions. Do you need help with implementing conversion rate optimisation tools?