What does the perfect franchise website look like and how does it work? How do you optimise your website? We asked Catchi managing director Cornelius Boertjens to explain how to convert online visitors into customers. The dream of every franchisor: [...]

Does your online business cater to different audiences/markets? In other words, do you serve more than one type of customer? If so, then using website segmentation may help increase conversion rates and help you provide faster, more effective service to [...]