Unfortunately, cart abandonment happens. Visitors get all the way through your sales funnel only to leave items in their cart without making a purchase. Whether by mistake, small Internet glitch or hiccup, or last minute purchase jitters, there are ways [...]
Is your sales funnel converting as many people as it should? Do visitors reach a certain page and then suddenly leave your website? Do you provide so much information that visitors never reach the order page? Even though you may [...]
Don't wish that more people would order from your website – get them to place an order, sign up for your newsletter, or download your white paper or ebook, or book an appointment right now. Use conversion rate optimization principles [...]
Walking visitors through your sales funnel through properly placed calls to action, interesting content, email and social media marketing, and other web optimization typically results in long-term, repeat business. But if you also want to encourage one-time purchases you have [...]
How come some calls to action work and some others fail? The answer depends on your customers and how well you know them. And since you can't talk to each potential customer individually, testing a variety of calls to action [...]
Impress visitors with a professional website that highlights everything your business has to offer and you'll see an immediate increase in sales. And not because your products and services are the best (even though they could be) or that you [...]
Adding great content to your site not only increases sales over time, but also puts you in the unique position of 'Expert'. Potential customers views experts as trustworthy, knowledgeable, and smart. Once you prove yourself to a customer, you will [...]
Increase Website Conversions by Building Rapport with Customers Establishing customer relationships isn't always easy, especially in an online environment – but it isn't impossible either. Internet marketing strategies like using clever words, being transparent and honest, and clearly defining business [...]
You want website visitors to stay (and buy something), not leave to never return, right? But whether you know it or not, you may be inadvertently giving them a reason (or multiple reasons) to leave before giving your site a [...]
In a very short period of time, the Internet has evolved to become a go-to source of information. Gone are the days when online business owners could post fluffy, uninteresting, or even inaccurate information on their sites and expect a [...]
