Even though you have only the best intentions when designing your website, it's very easy to end up confusing visitors, especially when you want them to learn everything about your business as quickly as possible. From too many menu options [...]
Maintaining visitor interest On average, website visitors spend just 3 to 4 seconds browsing a web page before moving on. That means you must create pages that grab visitors very quickly or they will be lost forever. For those wondering [...]
Unfortunately, cart abandonment happens. Visitors get all the way through your sales funnel only to leave items in their cart without making a purchase. Whether by mistake, small Internet glitch or hiccup, or last minute purchase jitters, there are ways [...]
Testing copy, why do it and does it really make a that much of a difference? A/B and multivariate testing can help you improve your website and increase online sales. But testing regularly can be a pain, especially if you're [...]
Presenting a clear customer value is key in any sales pitch. But with increased competition, how do you showcase product/service value quickly and effectively enough to prompt an immediate sale? The key is to create a website that's easy to [...]
Let's face it; creating a great video won't generate more sales unless people can find them. Luckily, there are ways to promote video clips to increase viewership that won't take days or weeks to master. Video Title When creating a [...]
Write Effective Product Descriptions that Increase Conversion Rates The more people know and understand how your products work, the more apt they are to make a purchase on the spot – even if they weren't specifically looking for the item. [...]
With so much information available online, it's no wonder people feel overwhelmed sometimes at the thought of logging on to their computer. If you're like most consumers, you may have felt the burden of information overload while browsing the World [...]
In a very short period of time, the Internet has evolved to become a go-to source of information. Gone are the days when online business owners could post fluffy, uninteresting, or even inaccurate information on their sites and expect a [...]
This may seem like a silly question, but do your customers fully understand what you’re offering when they visit your site? […]
