About Cornelius Boertjens

Cornelius is a digital marketing strategist with over 10 years of internet marketing experience. He specialises in increasing online sales and leads via conversion rate optimisation (CRO). By implementing proven conversion techniques and running highly effective CRO tests he has had a significant impact on the bottom line for many very well-known companies. Cornelius is also one of the Head Tutors of the New Zealand Marketing Association’s Certificate of Digital Marketing and guest lecturer at the University of Auckland Business School.

Catchi appoints CRO Expert Hayden Sanders as Website Conversion Specialist

Today Catchi Limited announced the appointment of well-known entrepreneur, sought after speaker and conversion rate optimisation expert Hayden Sanders as their Website Conversion Specialist. Hayden will be the third Website Conversion Specialist on the Catchi team with further appointments to [...]

2021-02-11T11:50:57+11:00By |

Why You Need to Pay Attention to Conversion Rates Today

Measuring, comparing, and setting realistic conversion rate goals can help your business in many ways. Conversions mean sales. The more people you convince to make a purchase on your website, the more revenue you will earn. What Current Rates Can [...]

2021-02-11T11:50:58+11:00By |

What to Do When Conversion Rates Don’t Change Right Away

Sometimes things just don't go our way. If the changes you've made to your website haven't yielded the results you want (i.e. increased sales, beefed up email list, increased requests for whitepapers, etc.), you must continue to press forward. Giving [...]

2021-02-11T11:50:58+11:00By |

Increase Conversion Rates with Website Segmentation

Does your online business cater to different audiences/markets? In other words, do you serve more than one type of customer? If so, then using website segmentation may help increase conversion rates and help you provide faster, more effective service to [...]

2021-02-11T11:50:58+11:00By |
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