Catchi announced today that Zharina Pelea, conversion rate optimization specialist and digital marketing strategist has joined the Catchi team
Zharina joins Catchi after having worked at one of the leading digital agencies in New Zealand, where Digital Strategy, Analytics and Conversion Rate Optimisation (CRO) are leveraged in an integrated approach in growing businesses online. Zharina initially worked as an Inbound Marketing Specialist where she developed and implemented customer life cycle-based customer acquisition and retention strategies through content marketing, social media marketing, email marketing, search engine optimisation and branding. Having a solid understanding of the customer’s buying journey, Zharina transitioned to a specialised CRO role where she leverages a multi-disciplinary and customer-centric methodology in driving conversion rate uplifts and achieving business goals for New Zealand’s leading brands and companies.
One of Zharina’s specialities is her knack for problem solving and using a data-driven approach in identifying areas of opportunities to deliver the best results and value to her clients.
“On the back of the acquisition in May this year, we’ve been exposed to more and bigger international opportunities and we’ve been recruiting for an additional CRO expert to further strengthen the team, with a focus on strong players that are leaders in their field on a global scale. Our clients expect only the very best from us, so our goal is to stay at the forefront of data driven optimisation and with this in mind we are very thorough and selective in our recruitment process. We’re therefore very excited to have a high calibre specialist like Zharina join our team. She brings a unique perspective to our already diverse, specialised team which enables us to create highly effective partnerships with our clients” says CEO Cornelius Boertjens.
Zharina Pelea says: “In our ever evolving digital economy, disruptions are occurring everyday and customers needs are constantly changing. To stay ahead, businesses need to prepare for the disruptive changes that can potentially impact them or develop disruptions themselves through their own transformation. The key driver of success in adapting to this changing landscape is having a strategic and customer-centric mindset. I saw this similar way of thinking when I joined the Catchi team. Catchi understand the client’s bottom line and develop strategies based on expected business outcomes and employ data-evidenced-based experimentation to provide value. Their culture encourages innovation and creativity which are needed in making a difference for clients as well as in developing a strong CRO team.”
About Zharina Pelea
A digital marketing strategist and a conversion specialist with a passion for driving business growth and providing real, measurable impact for clients through a multi-disciplinary and agile approach to conversion rate optimization (CRO). Her portfolio includes clients from a wide range of industries – ecommerce/ retail, travel, transport, financial services and entertainment. Apart from having strong analytics and research skills, Zharina possesses an out-of-the-box way of thinking in identifying optimisation opportunities for her clients, and developing and executing insight-based strategies that harness the power of experimentation (data-driven optimisation, design, and personalisation).
About Catchi
Catchi partners with medium to large size companies to optimise their digital channels, resulting in a higher percentage of visitors taking the action their clients desire. They are Australasia’s leading specialists in Digital Conversion Optimisation (also Conversion Rate Optimisation or CRO), which is a data driven science and an art that requires a specialist team to get the best and fastest results and ROI. Catchi is the chosen Optimisation partner for companies such as Air New Zealand, ANZ, Les Mills International, Southern Cross Health Society, Genesis Energy and Stuff, amongst others.