From a consumer point-of-view, we all love social sign-ins, and it’s been proven time and again. As time passes, the adoption of social logins continues to grow.
Source:Statista
As a business owner, however, it only makes sense that you’d want to boost your conversion rates and encourage your audience to engage even more. If you’re a forward-looking entrepreneur you’d be using social login to achieve exactly that.
But to effectively use this tool to your advantage (and gather more accurate data), there are a few basics that you need to understand before you dive in.
How Social Logins Work
If you’re feeling a little uninitiated: Social login allows users to access websites using their existing social media accounts such as Facebook, Twitter, LinkedIn and Google+. This simplifies the login process for end users, but it also provides more reliable demographic information to the web developer. It’s a win-win scenario as you can see.
Why Consumers Like Social Login
- It’s a way of solving password fatigue – the condition where consumers grow tired of coming up with new usernames and passwords for all their different web accounts and remembering them
- It cuts traditional registration time down as much as 5 times
- It’s easy to use
- It enables companies to send out more personalised offers to their audience, essentially providing them with an enhanced experience
- Social logins offer familiarity (when users see a Twitter of Facebook logos on your site, it might help increase the feeling of familiarity on an uncharted terrain such as your website)
Below find a visual of the reasons consumers choose social login.
Source: Statista
Why Companies Need Social Login
- Social logins increase the rate of sign-ups on your site
- It provides you with accurate contact details (which are permission based)
- It also boosts revenue (according to this report), since social login users are more likely to make a purchase online, compared to those who don’t use social logins
- And helps boost the number of repeat visitors
- Plus you’ll gain data that’s generally a lot more accurate, which proves to beworth its weight in gold
- It also helps boost the amount of time that users spend on your site
- Ultimately, it helps you create an engaged, personalised experience for your users
You Can Learn How to Improve Conversion Rates through Social Media
Social login is a massive step forward with regards to getting your website more sociable. Your target users want and need social login to be implemented on your site, which is why there has never been a better time to deliver, implementing the power of social login in an age where users demand to be connected with their social networks at all times.
If you’re amped to boost your conversion rates with the help of social logins, contact us now.