About Quantum Events:
Quantum Events is a New Zealand based event organisation. They manage and own New Zealand’s largest swimming event – the State New Zealand Ocean Swim Series as well as a local State Beach Series event held on Auckland’s North Shore, with disciplines including beach running, swimming and paddling. The Ocean Swim Series have been running for 10 years straight.
The Challenge:
Quantum Events was experiencing registrations to their events leveling out and decided it was time to take action and increase both traffic and conversion to its Ocean Swim Series and Beach Series websites. Catchi was approached to review the existing websites and EDMs and put together a conversion plan for the new sites and EDMs which would function as the basis of the new designs. Catchi was also hired to run conversion rate optimisation tests on the sites, further increasing the websites’ online registrations.
“If you are serious about growing your online sales, you should talk to these guys.”
The Solution:
Using our unique Catchi Method we put together a clear plan for the new sites and EDMs, including sitemaps, wireframes and flowcharts, which were the basis for all new online materials. Catchi also implemented Visual Website Optimizer on the Ocean Swim and Beach Series websites to be able to run conversion tests.
The Outcome:
Catchi has been working with the Quantum Events team since July 2012 and has played a vital role in Quantum Events’ best year so far. The latest test we run on the Harbour Crossing for example resulted in a 20% increase in online registrations. The Harbour Crossing was completely sold out a few days prior to the event – a first in the history of the event. Below is an overview of the results of this test (Step 5 represents a completed sale):
